I've been drinking Budweiser since college. It's pretty much the only beer I drink other than when I'm abroad and you can't get it. I drink something else in that case. But in the U.S. it's my go to beer. Now, over a trans inclusion/woke controversy, fans of Bud are boycotting the beverage. You might think, what's the big deal? But the deal isn't about trans persons. per se It's about hurting your audience.
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